02RESEARCH

Innovation & AI Research Consultancy

Independent testing, run on your own data, using a method you could hand to an auditor. We resell nobody's software and hold no sales targets with any technology company, so we gain nothing from preferring one vendor over another.

WHAT THIS IS

Evidence you can put in front of a board.

YOU PROBABLY NEED THIS IF
  • A vendor has quoted you a large number and you want an independent read before you sign.
  • Two products look the same on paper and you need a way to choose that you can defend later.
  • Your board or investment committee wants evidence rather than somebody's opinion.
  • You need to know whether an AI system is accurate enough for a process a regulator inspects.

Every AI vendor demo works. It is built to. It runs on the vendor's own data, on the examples the vendor picked, with the failures left out. The question you care about, which is how the thing behaves on your records on a bad day, is the one the demo is designed to avoid.

We answer it. We take real examples from your own records where the right answer is already known, keep them aside as a test, and agree the pass mark with you before anything is run. Then we measure each product against it. You get a number instead of an impression, and the method is written down, so somebody can challenge it in six months, repeat it, and get the same answer.

The same approach applies when you are buying a software company's product or investing in the company itself. We look at how the product is built, who holds the rights to the data, what the price does as your usage grows, and whether the whole thing depends on two or three people who could walk out. That last one rarely appears in the paperwork you are shown. For organisations in the UAE we also test the claims that matter here: where your data physically sits, what the vendor keeps a copy of, and what happens to your records if you leave.

You keep the test kit: the examples, the known right answers, and the code that scores them. AI products change every few months, and when they do you can run the comparison again yourself without hiring anyone.

What you get

01

Tested on your own data

Each product and each approach measured against real examples from your records where the right answer is already known, rather than against a public scoreboard or the vendor's own demo material.

02

Checks before you buy or invest

How the product is built, who holds the rights to the data, what the price does as usage grows, and whether it all rests on a couple of individuals. Includes where your data physically sits.

03

Feasibility report

A written recommendation with every assumption stated, so it holds up when somebody challenges it in six months instead of quietly going out of date.

04

The test kit, handed over

The examples, the known right answers and the code that scores them, given to you, so you can run the comparison again yourself as products and prices change.

TYPICAL DURATION
3 to 8 weeks
ENGAGES WITH
CTO, R&D, procurement, investment committees
STARTS WITH
A statement of what you need to know
COMMON QUESTIONS

Asked before most engagements start.